via kotaku
In an effort to carve out a niche (any niche), Microsoft Japan's "adult" image make-over continues! And now, stores like Akihabara's AsoBitCity are pitching in to help out. Here's display for all the CERO Z (Japan's equivalent of ESRB M) rated games coming out in January. Titles include the likes of big-in-America Dead Rising and Gears of War. The display features slogans saying that these games aren't for children's eyes, that the Xbox 360 doesn't lose to the PS3 graphically, "Dangerous Zone," etc. As crazy as it sounds, this actually might work for Microsoft — with "work" meaning cutting loses. The Wii has captured the nation's imagination, and the PS3 will benefit later from big titles like MGS 4 and FF XIII. Microsoft needs to cater to Japanese gamers looking for something else. Doing so, they do run the risk of alienating the mainstream. But does that even matter anymore? And more importantly is this the kind of image Xbox Japan can shake?