DCEmu Homebrew Emulation & Theme Park NewsSony has revealed details of its first ever dedicated PS3 Christmas TV campaign in Europe – which will concentrate on the high definition capabilities of the system.
Themed around the tagline ‘Entertainment like you’ve never seen it before’, 60 and 30-second ads will run on UK TV from December 1st. The creative is available to view online now.
Created by agency TBWA/London, the ad is dubbed 'The Entertainers'. Its development was overseen by award-winning director Noam Murro.
According to Sony: ‘The ad takes place in a theatre style scene with a host of flamboyant characters; A magician and his beautiful team of assistants are seen on a show-biz mission to turn a scruffy mongrel into a perfectly coiffed poodle, as a reference to how PS3’s high definition and Blu-ray disc capabilities make everything – from games and movies to photos – look and sound more beautiful and detailed than ever before.
'A funny acrobatic couple perform amazing seamless movements without wires, just like the PS3’s Sixaxis wireless motion-sensitive controller, which understands and translates body movements.
‘PS3’s constantly updated technology is brought to life through a robot that seamlessly turns into a human to illustrate how the console is a future proofed product, able to update and evolve over time, with software and product innovations to meet the changing entertainment demands of consumers.’
‘PS3’s constantly updated technology is brought to life through a robot that seamlessly turns into a human to illustrate how the console is a future proofed product, able to update and evolve over time, with software and product innovations to meet the changing entertainment demands of consumers.’
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