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The price cuts on the Sony Ericsson phone follow a dramatic reduction announcement for the 3DS last week, which is set to have its RRPslashed by a third later this month.
Sony chairman Kazuo Hirai signalled yesterday that Sony won't engage in a price war with the 3DS, and the company's rival handheld PlayStation Vita looks set to launch at £229 (with 3G models going for £279).
Hirai's comments have led to claims from Japan-based analysts that the platform holder risks"major failure".http://www.computerandvideogames.com/314417/retailers-knock-almost-50-off-xperia-play-price/