The gaming industry has seen better days is no secret. You’ll find tons of people online, much like me, crying out like toddlers about how much better were the good old days. The use of the online gaming apps is expanding every year.
This year, the global gaming industry has witnessed an outpouring growth. In fact, major casino brands like
Grosvenor are continuing to see major growth here, which just states how the UK gaming industry is growing year-on-year and is only getting bigger as more devices come onto market. The games industry is almost jewel in a British crown of creative industries.
The Top 3 Gaming Industry Trends in the U.K.
Let us look at three key trends for the UK gaming industry in 2018.
1. Rigorous Advertising Control
You will have to deal with stricter rules and regulations as a company if you are looking to go online.
Due to disregard by the gaming organisations that included misleading content and harmful activity that did not know how to address gambling addictions, new rules have developed.
Online gaming operators in the past have misused advertising via vulnerable viewers. Ads that prompt viewers to “Bet Now” or bring about the so-called “Risk-Free” promotions are those operators of promotional campaigns that target those viewers.
The new rules state that gambling operators cannot have ads running during live sports events.
2. Gamification will be on the rise
Now mobile casinos are getting popular as companies are shifting their landscape into online communities to increase player engagement.
Gamification methods like developing negative storylines, as well as other popular methods like leaderboards, and avatars, have helped draw in more engaged gamers than before.
Now, this concept of online gaming travels a step further via virtual reality. Virtual reality increases a player engagement it provides with an immersive and exciting experience. And they don' even have to leave their own home.
3. Being More Mobile Friendly -
A good amount of revenue comes from online players for these online gaming sites. However, using this popularity to maximum advantage as a tool traditional establishments are reaching for new patrons.
In fact, many of these online gaming sites even offer you a mobile gaming experience, and the trend is starting to catch on. With immersive mobile experiences, it won't be long before more users prefer it than trying their favourite casino games online.
You have major players in the U.K coming out with their own
mobile online gaming app that can help them connect to more players, even those outside the U.K.
2018 is an exciting year where we would see a lot more of our favourite slots and blackjack games online and can play them just about anytime we want. No more looking to head to
Las Vegas or that nearby casino which is still hundreds of miles away. You could experience it all, anytime and you don't even need to have your PC for it. Just a smart device and an internet connection works just as fine.
...
Catherine: Full Body’s English translation for the Vita