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GameStop's executive vice president Michael Mauler believes that second hand sales benefit not only retailers such as his own company, but publishers and developers as well, driving sales and keeping customers engaged with yearly franchises. Speaking to Edge, Mauler explained that without the opportunity to cash in on older titles, many gamers wouldn't be buying as many new ones. "I can understand the feelings [but] we've sat down with developers and publishers and really gone through the data," Mauler told the magazine's website. "I personally think there's a lot of benefit to the publisher. "A great example is sequels, where there's a large percentage of people who are just not going to spend $60 every single year without being able to do something. They'll look at their shelf and see ten FIFAs, Pro Evos or Maddens. "Being able to take the older one and do something with it in order to buy the next version is really important to consumers. That drives new sales quite a bit." According to Mauler, getting new customers involved with a series which they may not have invested in at full price also pushes sales of DLC, but initiatives such as EA's Online Pass, which encourage direct payments to the publisher in return for access to online modes and features, aren't particularly effective. "Our data says that used customers play a lot less online than new customers. The number's very low - like 15, 20 per cent." The reason for that, Mauler feels, is the diminishing attractiveness of online offerings as time goes on and the users become more core, increasing the experience gulf for new adopters. Instead, he says, second-hand users will invest in DLC, extending their game experience. Mauler's thoughts are unlikely to coincide too closely with those of publishers, given the vested interest he represents. However, he also makes a point about scheduling which may find more sympathy amongst industry figures, despite its stronger phrasing. "We the industry have done it to ourselves," Mauler says of the second hand market. "We take all the great releases and put them all in a two-month period. "If you're an FPS fan, you look at all the games that are coming out this fall, and you'd have to be pretty wealthy to buy all of them. There are going to be people who buy Battlefield 3, and they're not going to have €60 for at least another month or two...they're all coming out so close together."
EA reckons physical media - games on a disc sold in a real world shop - still have a future, despite the growth of digital sales and the emergence of streaming.
EA's European boss Jens Uwe Intat outlined three reasons why he's convinced physical media isn't going anywhere: the sheer size of video games in terms of data, the desire by many to own a physical copy of a game, and gift giving.
"The amount of data our developers put into a game grows so fast," he told Eurogamer. "Software engineers, you give them storage space and they use it. As fast as the pipes grow, those guys are so creative.
"Secondly, there are people who just like to have a physical copy of a game. Thirdly, there is still this impulse purchasing and gift purchasing where people just like to give a physical present to somebody rather than a voucher or an attachment to an email.
"So I think there is still a lot of reasons why physical goods in bricks and mortar stores will have an interesting future."
Uwe Intat's comments echo those of his boss, CEO John Riccitiello, who in January cast doubt on the viability of cloud-based gaming services.
"We make services, we don't make products, and I think the challenge I would have in answering the question the way you framed it is I don't think people want a streaming game service. I think they want their games to work," he said.
This despite EA's own prediction that digitally delivered content will bring in more business than traditional packaged games by the end of 2011. EA also recently launched Steam rival Origin, its PC download shop.
Wii and 3DS maker Nintendo has also backed physical media. In February Nintendo of Europe's MD of marketing and PR, Laurent Fischer said packaged software will "drive the mass market".
And in August last year then Sony Computer Entertainment boss Kaz Hirai insisted a digital future is over 10 years away.
"We do business in parts of the world where network infrastructure isn't as robust as one would hope," Hirai said.
"There's always going to be requirement for a business of our size and scope to have a physical medium.
"To think everything will be downloaded in two years, three years or even 10 years from now is taking it a little bit to the extreme."
Last July saw a watershed moment in the rise of digitally distributed games, when NPD revealed that US PC game digital downloads were reaching parity with in-store sales.
In October 2010 Take-Two boss Strauss Zelnick predicted that in three years' time 40 per cent of the Grand Theft Auto company's sales will be digitally distributed titles.
Despite Activision Publishing CEO Eric Hirshberg's claim last week that EA's bullish attitude in the run-up to the release of Battlefield 3 was "bad for the industry," it appears EA has no intention to tone down the rhetoric. Speaking to Industry Gamers, corporate spokesman Jeff Brown said: "Welcome to the big leagues Eric - I know you're new in the job but someone should have told you this is a competitive industry. You've got every reason to be nervous. Last year Activision had a 90 [per cent] share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in two to three years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."
The pre-owned games sector is very beneficial to the health of the overall games sector, retailer GameStop has argued.
Though they rarely express the opinion publicly, many publisher execs consider pre-owned games as unfairly robbing them of revenue that is instead reserved exclusively for retailers.
But GameStop’s executive VP Mike Mauler says data suggests otherwise.
“I can understand the feelings. [But] we've sat down with developers and publishers and really gone through the data,” he told Edge. “I personally think there's a lot of benefit to the publisher.
"A great example is sequels, where there's a large percentage of people who are just not going to spend $60 every single year without being able to do something. They'll look at their shelf and see ten FIFAs, Pro Evos or Maddens.
"Being able to take the older one and do something with it in order to buy the next version is really important to consumers. That drives new sales quite a bit."
Mauler also downplayed the impact of Online Passes, which prevent second hand buyers from accessing certain features unless they fork out an additional premium.
"Our data says that used customers play a lot less online than new customers," Mauler. "The number's very low – like 15, 20 per cent.”
The organisers of last week's Gamescom have revealed that the show saw 275,000 attendees across its five days, up from 254,000 last year. 557 exhibitors booked booths from 40 countries, whilst the number of games on show increased from 200 to 300. GDC Europe registered 2,100 visitors from 57 countries. Next year's Gamescom will take place at the Koelnmesse between August 15-19, 2012, with GDC Europe occupying the two days prior to that.
I have to say its been a rough year what with hackings and exploits done on the forum software and server. But recently i noticed we had lost even more visitors, tonight i clicked on google to search dcemu and lo and behold dcemu.co.uk and the forums have been removed from Googles search engine.
I am looking for links one which im sure was on slashdot about this very issue, any help on this matter will be much apprieciated.
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Blake Snow writes that according to one expert, 90% of players who start a game will never see the end of it and it's not just dull games that go unfinished. Only 10% of avid gamers completed last year's critically acclaimed "Red Dead Redemption," according to Raptr, which tracks more than 23 million gaming sessions. "What I've been told as a blanket expectation is that 90% of players who start your game will never see the end of it unless they watch a clip on YouTube," says Keith Fuller, a longtime production contractor for Activision. The bottom line is people have less time to play games than they did before, they have more options than ever, and they're more inclined to play quick-hit multiplayer modes, even at the expense of 100-hour epics. 'They're lucky to find the time to beat a 10-hour game once or twice a month,' says Fuller of the average-age gamer. 'They don't feel cheated about shorter games and will just play a longer game for as many hours as their schedule allows before moving on to another title.' Even avid gamers are already warming to the idea of shorter games. 'Make a game worth my time and money, and I'll be happy," says Casey Willis. 'After all, 10 hours of awesome is better than 20 hours of boring.'"
EA's recent spate of public "mudslinging" over this year's Modern Warfare 3/Battlefield 3 showdown is bad for the industry, so says Activision exec Eric Hirshberg.
Speaking in his Gamescom keynote today, the Acti Publishing CEO called on publishers to encourage each other to make great games rather than tearing chunks off each other in the press.
"Competition is of course a good thing. It keeps us all on our toes and ultimately makes the games better. It's healthy. But it's one thing to want your game to succeed and another thing to actively, publicly say you want other games to fail," he said.
"Recently a competitor of ours was quoted as saying that he wants to see Call of Duty 'rot from the core'. I've been asked countless times to respond to this comment and I've generally chosen not to. My job is to help our incredibly talented, passionate teams to make the best games they can, not to throw insults around at others. But I actually feel this kind of rhetoric is bad for our industry.
"Can you imagine the head of Dreamworks animation coming out with a new movie and going to the press and saying that he wants Toy Story to 'rot from the core'," he continued. "It's kind of hard to imagine, right?"
Hirshberg went on to argue that if everyone supports one another then the industry will make better games and pull in more punters.
"As someone who runs one of the biggest publishers in this business I can tell you that I want as many games as possible to succeed, whether we created them or not," he continued, "because I want this industry to keep growing and bringing in new people.
"I believe when someone in this industry does something great, whether they work in California, or Sweden, or North Carolina, or the United Kingdom, it doesn't just benefit their company. It benefits us all."
He added that there are plenty of potential customer out there to go around. Make a great game and it will sell, no matter what the competition is up to, he argued.
"I believe that as many great games as this industry can make, that's how many people will buy. I say that not only as the CEO of Activision but also as a gamer.
"This isn't politics. In order for one to win, the other doesn't have to lose. This is an entertainment industry, it's an innovation industry and, at best, it's an art form. But we're still a young art form. If we were the movie industry the movies wouldn't even be talking yet.
"We all still have a lot to prove in our position in the pop cultural landscape. We still need to stand the test of time. We need to show we can withstand the kind of disruptive change and new competition that we're facing now.
"The only way to do that is to continue to make great games. We shouldn't be tearing each other apart fighting for a bigger piece of the pie – we should all be focused on trying to grow a bigger pie. If we as an industry act like there's a finite number of games in the world, then there will be."
EA is looking to reimagine and bring back "a couple" of classic franchises, newly-promoted EA Labels president Frank Gibeau teased at GamesCom. Speaking to CVG in Cologne, the former EA Games boss stressed that the pubishing giant - which wowed showgoers with Battlefield 3, Mass Effect 3 and more today - needs more reasons than just updated tech to revive one of its many vault classics.
"We do have a couple of old franchises that we're looking at right now... reimagining them and bringing them back," he said.
"We've got 25 years of good IPs and I've worked on a few of them in my career like Road Rash and the Strike series. So I have a strong affinity for a lot of the things we've done in the past.
"We kind of have a rule which is you've got to have a really good reason to bring something back - What can you do to it that makes it fresh and brings something new to the equation of the franchise?"
He added: "Like basically what we did with Medal of Honor when we brought it back; we looked at going after more modern themes... the war that's happening now as opposed to a historical war. That was the reason we brought Medal of Honor back.
"But when we look at Road Rash, the Strike series or some of these other franchises we really challenge ourselves. We can't just put them on new tech with the same gameplay from ten years ago, we've got to have something new. That's the typical challenge that we have."
What say you, readers? Which EA classics would you like to see revived in HD?
http://www.computerandvideogames.com/315982/ea-bringing-back-a-couple-of-old-franchises-exec-teases/
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Sony and Electronic Arts have won the majority of the official Gamescom awards, handed out in Germany today. EA took Best of Gamescom for Battlefield 3, Best Console Game for FIFA 12, Best Online Game for Star Wars: The Old Republic and The Sims Social won Best Browser Game. Sony's PlayStation Vita won Best Hardware or Accessories, while Best Mobile Game went to Uncharted: Golden Abyss. Both companies kicked off Gamescom yesterday with high-profile press conferences. In the final two categories, Blizzard took home Best PC Game for Diablo III and Warner Bros' Sesame Street: Once Upon a Monster was awarded Best Family Game.
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