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by Published on November 14th, 2006 21:07
Microsoft's casual games boss, Kim Pallister, has told GamesIndustry.biz that he doesn't believe the growth of digital distribution will have an effect on retailers - at least not in the near future.
Speaking in an interview at the Montréal International Games Summit last week, Pallister said, "In terms of the short term, I don't think they're going to suffer a great deal for a number of reasons.
"Number one, most of the digital distribution today, the vast majority of it is done in places like the casual games space where the download size is not so formidable as to limit that. We're still a ways away from a six gigabyte image being something you can easily transfer out.
"So in some ways, it doesn't overlap. It also grows the industry in different ways; it allows for titles that maybe couldn't do the volume for an individual retailer to justify the shelf space."
Pallister went on to suggest that an increase in digital distribution could even benefit retailers by allowing them to reach different types of consumer who wouldn't normally visit games shops.
"You see some of the more successful casual games that kind of bubble up eventually doing boxed products to tap into that type of consumer who likes to shop in that environment," he added.
"So in the short term, I don't think there's necessarily a threat; I think they complement one another, if anything... It'll cause some shifts, but I don't think [retailers are] doomed any day soon."
When asked about the possibility of full size Xbox 360 games being distributed digitally, Pallister replied, "Will we eventually get there one day? Possibly, but it's quite possible that the games grow in size and outsize the bandwidth growth or whatever.
"I think it's really a matter of giving consumers choice and different paths to getting to their content," he concluded. ...by Published on November 14th, 2006 21:05
Nintendo is throwing money at the marketing of its Wii console, promising another 10 billion Yen (EUR 66 million) for promotions in a bid to convince Japanese consumers of its place in the next-generation gaming market.
The company is expected to spend 68 billion Yen in total this year, according to a report on the Financial Times website.
The marketing campaign will incorporate ten different television ads, retail-specific demonstration booths and Wii Experience shows for consumers, to be held at conference halls throughout the country.
Nintendo has made a big noise about its attempts to attract the entire family unit to gaming via the Wii, and is promising 400,000 consoles for the Japanese launch on December 2nd. In contrast, it's main rival in the region, Sony, launched the PlayStation 3 last weekend and sold out of its 88,400 units.
The firm has also put a marketing campaign in place for North America, including demonstrations in the home via a year long Wii Ambassador Program, kiosks on shopping malls across the region and partnerships with retailer 7-Eleven and Comedy Central. ...by Published on November 14th, 2006 21:05
Nintendo is throwing money at the marketing of its Wii console, promising another 10 billion Yen (EUR 66 million) for promotions in a bid to convince Japanese consumers of its place in the next-generation gaming market.
The company is expected to spend 68 billion Yen in total this year, according to a report on the Financial Times website.
The marketing campaign will incorporate ten different television ads, retail-specific demonstration booths and Wii Experience shows for consumers, to be held at conference halls throughout the country.
Nintendo has made a big noise about its attempts to attract the entire family unit to gaming via the Wii, and is promising 400,000 consoles for the Japanese launch on December 2nd. In contrast, it's main rival in the region, Sony, launched the PlayStation 3 last weekend and sold out of its 88,400 units.
The firm has also put a marketing campaign in place for North America, including demonstrations in the home via a year long Wii Ambassador Program, kiosks on shopping malls across the region and partnerships with retailer 7-Eleven and Comedy Central. ...by Published on November 14th, 2006 21:05
Nintendo is throwing money at the marketing of its Wii console, promising another 10 billion Yen (EUR 66 million) for promotions in a bid to convince Japanese consumers of its place in the next-generation gaming market.
The company is expected to spend 68 billion Yen in total this year, according to a report on the Financial Times website.
The marketing campaign will incorporate ten different television ads, retail-specific demonstration booths and Wii Experience shows for consumers, to be held at conference halls throughout the country.
Nintendo has made a big noise about its attempts to attract the entire family unit to gaming via the Wii, and is promising 400,000 consoles for the Japanese launch on December 2nd. In contrast, it's main rival in the region, Sony, launched the PlayStation 3 last weekend and sold out of its 88,400 units.
The firm has also put a marketing campaign in place for North America, including demonstrations in the home via a year long Wii Ambassador Program, kiosks on shopping malls across the region and partnerships with retailer 7-Eleven and Comedy Central. ...by Published on November 14th, 2006 20:57
Sports Interactive and SEGA have announced that the Xbox 360 and PSP versions of Football Manager 2007 are finished and due out on 1st December.
Plus there's some news on features exclusive to the 360 version. For a start, you'll be able to use the recently released Xbox Live Vision camera to stick your face in the game.
You'll also find a new Fantasy Draft mode, where eight players compete in a round robin, picking players from the game's huge database to build their fantasy squad, and then engage in cup competition or leagues via Xbox Live.
SI MD Miles Jacobson says the team's been listening to feedback on previous console versions - "particularly regarding the control system on the Xbox 360" and is "confident of providing the best console and handheld management experiences to date".
"With loads of new features on each game and great improvements throughout, we want to prove to people that we are not just a PC developer anymore and can entertain on all platforms," Jacobson added.
And of course, for the 360 version there are the requisite Achievements to gather - with the game offering up 50 in all - although if the last release is anything to go by it'll take quite a while to accumulate the lot. Still, management's not easy, is it? Just look at Steve McClaren
Via Eurogamer ...by Published on November 14th, 2006 20:55
New from Divineo China
Cool your Xbox 360 console for optimum gameplay during those all night gaming session with the improved version of the Thermostatic Cooling System! Just plug and cool (and play
. Instant results! And with its auto temperature sensor, it only turns on when really needed.
- Plug & play and easy to set up
- Lower your Xbox 360 working temperature to expand console lifetime and avoid console crashes
- Manual and Automatic power switch
- Use Xbox 360 power directly, no extra power supply needed
- Instant lower temperature with 2 large cooling fans
- Auto temperature sensor: Switch ON/OFF automatically depending on your console temperature ...by Published on November 14th, 2006 20:47
Patch in the pipeline to make Gears work better online
It might not be out yet in the UK - and rumours of Tesco selling it early aren't true - but Epic is already working on a patch for the mighty Gears Of War.
A post made by the game's lead programmer revealed, "A patch is in the works to address the connection issues as well as several other bugs that have been reported."
There's no specific date for the update at the moment, but we're sure it won't be too long with the European launch looming this Friday. ...by Published on November 14th, 2006 20:32
Via CVG
Mobiles.co.uk is tempting customers with what must be one of the best free promotional gifts we've ever seen for a mobile phone - a free Wii.
We had a good look at their website and even called them up for a quick chat on the hunt for that crucial catch, but there doesn't seem to be one.
You sign up for one of a selected range of contract tariffs and when the Wii comes out, you get one.
Of course, you can't then cancel your phone contract; you have to keep the phone and pay the monthly charges for a set term, but that's hardly a catch when they cost around £20 to £30 per month - which is what we're all paying for our phones now. ...by Published on November 14th, 2006 20:32
Via CVG
Mobiles.co.uk is tempting customers with what must be one of the best free promotional gifts we've ever seen for a mobile phone - a free Wii.
We had a good look at their website and even called them up for a quick chat on the hunt for that crucial catch, but there doesn't seem to be one.
You sign up for one of a selected range of contract tariffs and when the Wii comes out, you get one.
Of course, you can't then cancel your phone contract; you have to keep the phone and pay the monthly charges for a set term, but that's hardly a catch when they cost around £20 to £30 per month - which is what we're all paying for our phones now. ...by Published on November 14th, 2006 20:32
Via CVG
Mobiles.co.uk is tempting customers with what must be one of the best free promotional gifts we've ever seen for a mobile phone - a free Wii.
We had a good look at their website and even called them up for a quick chat on the hunt for that crucial catch, but there doesn't seem to be one.
You sign up for one of a selected range of contract tariffs and when the Wii comes out, you get one.
Of course, you can't then cancel your phone contract; you have to keep the phone and pay the monthly charges for a set term, but that's hardly a catch when they cost around £20 to £30 per month - which is what we're all paying for our phones now. ...- Search DCEmu
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