The iPad only went on sale outside the US on 28 May, but according to AdMob, it already has a big proportion of overseas users.
The mobile advertising firm says that according to its network stats, 38% of iPads accessing its network of ads in May were outside the US.
The biggest markets were Japan (5%), the UK (4%), China (4%) and Canada (3%), with three of those four getting a sharp boost in the number of iPad users over the weekend, once the device went on sale there.
China is the exception, yet according to AdMob's Mike Fyall, "we have seen consistently strong iPad usage in China since the device first launched".
AdMob tracked around 850,000 unique iPads during May.

The company has just launched its iPad SDK, allowing iPad developers to incorporate its ad units in their applications.

http://www.mobile-ent.biz/news/37354...-the-US-in-May ...

Publisher EA has conceded that Battlefield: Bad Company 2 won’t outsell its direct rival Call of Duty: Modern Warfare 2 this time out – but its believes the foundations have been laid for future success.
The company spoke quite openly about its aspirations for the title upon its release earlier this year, and analysts have since pegged the series’ as a real contender for the console FPS throne.
“It’s been great,” VP and UK GM Keith Ramsdale told MCV. “The press reaction has been focused largely on how good the multiplayer is. It’s now recognised as genre defining, and the way the market’s going, that’s key.
“Are we going to beat Modern Warfare sales this year with any single title? No. But do we have a long-term goal of taking more market share or possibly growing the market? Yes.”
Elsewhere in the interview, Ramsdale outlines the five elements EA now sees it main business as falling into – football, racing, Sims, shooters and fitness.

“We consider them all to be year-round opportunities,” he added. “And that means year-round work with retail, year-round marketing and year-round communication with the communities – a key part of which is new content.”

http://www.mcvuk.com/news/39250/EA-B...-MW2-this-time ...

PS3 and PC MMO DC Universe has finally been given a release date by Sony Online Entertainment - or a release month, at least.

Best send your spandex to the dry cleaners now because you'll be called to action by the likes of Batman, Superman and Green Lantern in November.

It seems like we've been reporting on DC Universe Online for years. Mainly because we have.

http://www.computerandvideogames.com...VG-General-RSS ...

A multiformat X Factor game is on the cards from TV production firm talkbackThames Digital.
The company, which owns the rights to The X Factor and other brands including The Apprentice and Britain’s Got Talent, has told MCV it is working on “games and iPhone apps” for the shows.
MCV understands that a publishing deal for the title is already in place.
The firm has previously produced a 3D Grand Designs garden creator program and a Britain’s Got Talent iPhone app with footage and news from the show.

http://www.mcvuk.com/news/39241/New-...e-in-the-works ...

UK retailers are selling Nintendo's DSi console for £119.99 following the announcement of a price cut earlier today.

CVG has been told by senior retail sources that £129.99 is the widely 'agreed' retail price for the device following the drop - but that certain chains have already sliced another £10 off.

The standard price for the console at the likes of HMV, GAME and Amazon is already £119.99 online and at various High Street locations.

Nintendo's announcement said that the new trade price would come into effect on June 18 - but it appears UK retail isn't shy in jumping the gun.

Nintendo maintains that - unlike other hardware distributors - it doesn't set a 'suggested retail price', rather letting individual retailers set their mark-up.

http://www.computerandvideogames.com...VG-General-RSS ...

Emergent has revealed its Gamebryo Lightspeed engine has been licenced to a studio working on a WiiWare title.
The announcement is, as Emergent planned, a demonstration of the degree of scalability that the Gamebryo LightSpeed engine benefits from.
Emergent’s latest platform was used in the development of Bethesda title Fallout 3 – a high-profile title available on PS3, Xbox 360 and PC.
Yet Polish studio Bloober Team will hope to make the most out of the engine for Last Flight; a downloadable action-adventure horror game available via WiiWare.
“We were shopping for a fully featured game engine and tool chain ready to use out of the box, and Gamebryo was the only development platform that met our standards,” said Pawel Lewandowski of Bloober Team.

“In contrast to other engines available for Wii, Emergent’s tech is really well documented. Not only is there a standard API documentation, but all tools are documented as well. Provided examples are useful and commented with great detail.”

http://www.develop-online.net/news/3...ns-to-Gamebryo ...

Castrol has released an iPhone app as part of its official sponsorship of the upcoming FIFA World Cup.
The Castrol Football app builds on the exiting Castrolfootball.com website and includes a score predictor, player ratings index and a penalty kick analyser.
The Castrol Football iPhone App is available as a free download from the iTunes App Store, and is compatible with all iPhone and iTouch models.
It will also offer up World Cup analysis from Alan Shearer, Marcel Desailly and Arsene Wenger, and allow users to share contet using Twitter and Facebook.
Castrol says the App will be updated throughout the tournament, and will be available in English, Spanish, German, Chinese, Arabic and Brazilian Portuguese.

http://www.mobile-ent.biz/news/37340...Cup-iPhone-app ...

News via http://www.psp-ita.com/?module=news&...7&view_reply=1

Daeadlus X64, the popular Nintendo 64 emulator for PSP is upgraded to 507 thanks to the work of revision froggyman that in recent months, is compiling and publishing various versions. The current build updates the file Roms.ini to improve compatibility with various ROMs, enable the dual display mode for certain games and fixes some bugs in earlier revisions. I remember the revision 430, to start the homebrew you need a PSP with custom firmware 3.71M33 least.

Changelog:

Quote:

• Revision 507
- We now install Textures by default, This Was causing issues with Certain Some roms. To disable to use texture Blendmodes details.InstallTexture = false
- Updated Roms.ini to support all [! ...

SCEE's just detailed today's PSN update, which includes PSOne classic Oddworld: Abe's Exoddus and a Green Day: Rock Band demo.

Full list follows...

PlayStation Store (via PS3, PSP and Media Go)
Special Offers
(Available until the 9th of June)

Wakeboarding HD (was - £11.99/€14.99 now - £6.29/€7.99)
Numblast (was - £3.99/€4.99 now - £2.39/€2.99)
Magic Orbz - Bundle Pack (was - £9.99/€12.99 now - £5.19/€6.49)
Magic Orbz - Booster Pack (was - £2.39/€2.99 now - £1.19/€1.49)
Magic Orbz - Winter Pack (was - £2.39/€2.99 now - £1.19/€1.49)
Savage Moon: The Hera Campaign (PSP) (was - £6.29/€7.99 now - £3.19/€3.99)
Echochrome Micro (PSP) (was - £6.29/€7.99 now - £3.99/€4.99)
Numblast (PSP) (was - £3.99/€4.99 now - £2.39/€2.99)
LittleBigPlanet - The Gardens Level Kit (PSP) (was - £2.39/€2.99 now - £1.19/€1.49)
LittleBigPlanet - The Sack That Time Forgot (PSP) (was - £2.39/€2.99 now - £1.19/€1.49)
Fortix (mini) (was - £3.49/€3.99 now - £2.49/€2.99)

Permanent Price Reductions
Soldner-X: Himmelsturmer (was - £7.99/€9.99 now - £6.29/€7.99)
Jak and Daxter: The Lost Frontier (PSP) (was - £24.99/€39.99 now - £14.99/€19.99)
Resistance Retribution (PSP) (was - £24.99/€39.99 now - £14.99/€19.99)
LocoRoco 2 (PSP) (was - £19.99/€29.99 now - £14.99/€19.99)
MotorStorm: Arctic Edge (PSP) (was - £24.99/€39.99 now - £14.99/€19.99)
Gran Turismo (PSP) (was - £24.99/€39.99 now - £14.99/€19.99)

Downloadable Games (PS3)
Planet Minigolf (£6.29/€7.99) Rating: PEGI 3
Availability: All locales

Death Track: Resurrection (£11.99/€14.99) Rating: PEGI 16
Availability: All locales

Downloadable Games (PSP)
Xyanide: Resurrection (£7.99/€9.99) Rating: PEGI 12
Availability: All locales

Me & My Katamari (£15.99/€19.99) Rating: PEGI 3
Availability: All locales

What Did I Do To Deserve This, My Lord!? (£11.99/€14.99) Rating: PEGI 12
Availability: All locales

Block Cascade Fusion (£2.39/€2.99) Rating: PEGI 3
Availability: Not available in Australia and New Zealand

PSOne (PS3/PSP)
Oddworld: Abe's Exoddus (£3.99/€4.99) Rating: PEGI 12
Availability: All locales

Disney Pixar Toy Story 2 (£5.19/€6.49) Rating: PEGI 3
Availability: Not available in Portugal or Russia

minis (PS3/PSP)
Snake Warriors: Training (£3.49/€3.99) Rating: PEGI 3
Availability: All locales

Numba (£1.23/€1.49) Rating: PEGI 3
Availability: All locales

Tehra: Dark Warrior (£3.99/€4.99) Rating: PEGI 16
Availability: All locales

HISTORY Egypt Engineering An Empire (£3.99/€4.99) Rating: PEGI 12
Availability: Not available in Austria, Belgium, France, Germany, Italy, Luxembourg, Netherlands, Portugal, Russia, Spain and Switzerland

Demos (PS3)
Green Day: Rock Band Rating: PEGI 12
Availability: Not available in Czech Republic, Greece, Luxembourg, Norway, Poland, Russia, Saudi Arabia, South Africa and United Arab Emirates

Planet Minigolf Rating: PEGI 3
Availability: All locales

Hamsterball Rating: PEGI 7
Availability: All locales

Add-On Game Content (PS3)
Lost Planet 2 - Map Pack 2 (£3.99/€4.99) Rating: PEGI 16
Availability: All locales

Dead to Rights - GAC Pack (£3.99/€4.99) Rating: PEGI 18
Availability: Not available in New Zealand

Way of the Samurai 3 - Weapon Part Set (free) Rating: PEGI 16
Availability: All locales

LittleBigPlanet - Modnation Racers Tag Costume (£1.59/€1.99) Rating: PEGI 7
Availability: All locales

Hustle Kings - Snooker Pack (£2.39/€2.99) Rating: PEGI 3
Availability: All locales

Hyperballoid - Original World Map Pack (£1.59/€1.99) Rating: PEGI 3
Availability: Not available in Belgium, Luxembourg, Netherlands and Portugal

Rock Band
Judas Priest - British Steel 30th Anniversary (Album) (£7.49/€10.99)
Alive by P.O.D (£0.99/€1.49)
Spoon Pack 01 (£3.49/€5.29) (contains the following tracks which are also sold separately)
Don't You Evah (£0.99/€1.49)
Got Nuffin (£0.99/€1.49)
I Turn My Camera On (£0.99/€1.49)
Trouble Comes Running (£0.99/€1.49)
Rating: PEGI 12

Availability: Not available in Czech Republic, Greece, Luxembourg, Poland, Russia, Saudi Arabia, South Africa and United Arab Emirates

Rock Band Network
Disengage by Suicide Silence (£0.99/€1.49)
Forever in your Hands by All That Remains (£0.99/€1.49)
Get the Hell out of Here by Steve Vai (£0.99/€1.49)
Most Beautiful Girl (In The Room) by Flight of the Conchords (£0.99/€1.49)
The Future Soon by Jonathan Coulton (£0.99/€1.49)
Rating: PEGI 12

Availability: Not available in Czech Republic, Greece, Luxembourg, Poland, Russia, Saudi Arabia, South Africa and United Arab Emirates

Guitar Hero 5
Stone Temple Pilots Track Pack (contains the following tracks which are also sold separately) (£4.39/€5.49)
Between the Lines (£1.59/€1.99)
Plush (£1.59/€1.99)
Sex Type Thing (£1.59/€1.99)
Rating: PEGI 12

Availability: Not available in Russia, Saudi Arabia, South Africa and United Arab Emirates

FirstPlay (PS3)
Episode 009 (£0.99/€1.20)
Availability: Ireland and UK only

Soundtracks (PS3)
Shatter ...