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SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes Uncharted 3, GT5, Battlefield 3, FIFA 12 and Karate Kid on Blu-ray for £259.95.
The firm says Christmas spending is ‘happening later this year,’ and is confident it can beat its 2010 hardware performance by attracting users of Xbox 360 and Wii.
“This bundle is for people looking to upgrade from Xbox 360 or Wii to the best platform on the market,” said UK marketing director Alan Duncan. “And it could be for the family audience, or for someone buying for their boyfriends or their husbands. It is an entertainment solution for the whole home.
“We have got a lot of Move and family-based activity out there, but we felt it was also important to reassert the game credentials of the platform as well.
"We think people are looking for that all encompassing family gift. We have much higher ambitions for this year than what we managed last year. We have the best offer on the market and we want to let people know about it. But not only that, it also reflects the market as it is at the moment, we think Christmas is happening later than ever because there is a lot of uncertainty out there.”
The campaign is running throughout December, around football matches, The X Factor and key movies, and Duncan says the company is being flexible in regards to other opportunities.
“This is a big chunk of our hardware marketing budget. It is in the millions,” he added. “We’ll look at other opportunities. We are trying to be as flexible as possible because there are fluctuations in the market at the moment.”
For a while I’ve been hopeful that more people will see the depth that 3DS has to offer. I don’t mean the 3D display – because, in many ways, that’s been a bit of a red herring. I mean the genuine potential that a high-powered Nintendo handheld can deliver.
3DS is packed with clever features.Just take StreetPass. David Yarnton at E3 encouraged me to wander the Nintendo stand to collect StreetPass hits on the off chance I snatched Satoru Iwata’s elusive Mii; crossing anonymous gamers on the Tube and swapping Mario 3D Land times and achievements has been one of my most enjoyed extra-curricular games activities all year.
They are just two of the cheeky, innovative challenges that even the most risqué iPhone games haven’t managed.
Now, with software worth playing to match the hardware, we’re seeing sales seriously pick up. It was the best-selling device last week.
Here’s hoping momentum carries through to Christmas and beyond. Retailers want that to happen. Third-parties also – and Sony too, I reckon (because if Nintendo can’t sell a handheld that has two exciting Mario games with it, the handheld games device market really is in trouble). HAS?PRICE?CUTTING?GONE?TOO?FAR?
I don’t have the answer to that question, but there’s plenty going on to suggest this question needs one.
As we go to press, Gamestation announced a deal that halves the cost of Skyrim. It’s just the tip of the iceberg in a year that has seen games come in expensive for day one and plummet in price by week five. In many cases these games are shipped in with agreements to slash prices – buyers and sales execs have been doing these deals for years. But this year it’s happened to almost every game.
£20 for Elder Scrolls, which you can see in the November charts published this week has done incredibly well, or £10 for Deus Ex, one of the better games released this year. Won’t this do more harm than good as time goes on? DON’T FORGET TO TUNE IN
Next Monday’s Young Apprentice final focuses on video games. Lord Sugar charges his young would-be entrepreneurs with making their own games, and the best wins his backing.
I don’t know who wins, but I do know this: you should tune in. One segment summons the collective intelligence of UK games personnel (and some from MCV) to watch the young designers’ pitches.
And the games themselves are good. If the finale matches the content, the episode will be an early Xmas present for the UK industry: good PR when there’s more eyeballs on us than ever.
Generalist retailer Argos has ceased offering second-hand video games.
MCV understands this extends to Argos' bricks-and-mortar outlets, with all stores instructed to stop accepting or selling pre-owned video games. The company's website previously allowed customers to check how much credit they would receive for selected titles, but now states: "We no longer offer a video games trade-in service".
MCV has contacted Argos for further comment.
The retailer entered the pre-owned market back in March 2010, trialling the scheme in its North East stores. It later rolled out its trade-in offer to all stores in July 2010.
Argos' venture into pre-owned sales followed those of Tesco and Asda, making it one of the first mass market retailers to take on the likes of GAME and Gamestation in this sector.
We reflected on the questionable progress of generalists in the trade-in market back in October. You can read our conclusions by clicking here.
A new operating system is not the most exciting Xbox 360 launch this year. There are no hordes of eager consumers queuing outside GAME to get their hands on it. No outlandish launch party. There's a distinct lack of chainsaw-wielding monsters, super cars or spartan warriors. What we have are menus. Shiny menus. But menus all the same. MAKING A DASH
Yet to dismiss Microsoft's Xbox updates for those reasons would be doing it a huge disservice. It’s these updates that have kept Xbox 360 relevant. The console doesn’t feel like a six-year old device and isn’t selling like one either. It’s a surprise the firm’s competitors haven’t followed a similar strategy.
"That's why we are market leader at the moment," answers Microsoft's UK consumer channels group lead Neil Thompson.I've gone on record before saying we will give you a new Xbox every year without giving you a new Xbox. That's what we’ve done.
"The reason we got into the traditional console business was because we felt, as a software company, that we could make a difference through these sort of innovations. You need content innovation. You need innovation around the interactive technology, which is what Kinect has done. And you need services to keep refreshing themselves.
“When you get all of those things working together, then the hardware will have a much longer life than what we traditionally understood in this business.”
The most obvious difference with the latest Xbox dashboard is how it looks. Microsoft has adopted a tile-system (or ‘metro user interface’ as Microsoft calls it), which is designed to make Xbox Live easier to navigate.
"The Metro interface is integrated with every single application on every screen,” says Xbox Live UK product manager Pawan Bhardwaj. “The pervious interface was quite overwhelming and you had two hubs, the Kinect hub and the controller-based hub. We have got rid of those two and now have one hub that you can control with gestures, the controller or with your voice.”
This tile look isn’t new. It is already used in Windows Phone 7 and Microsoft is incorporating it into its next PC operating system, Windows 8. The firm is making sure all its interfaces look alike. Why?
“We’ve found a consumer-friendly way for people to navigate devices,” explains Thompson. ”It’s intuitive irrespective of the piece of plastic and metal you’re using.”
Along with the physical changes, Microsoft has also added functionality, namely Bing search. Kinect users can simply say “Bing Harry Potter” and the console will list all the Harry Potter content found on Xbox Live – be it movies, soundtracks or games. And this can be broken down into categories.It goes some way, Microsoft hopes, to fixing the problem of finding content in the digital space.
Thompson adds: “Wherever you are searching for content, you need a facility to make it intuitive and quick. The ability to say what you want and Xbox just delivers it, that is a powerful element versus having to look through multiple menus.” NEXT BOX
The new update offers some hints to what the future of Xbox might look like. Microsoft has introduced cloud storage to Xbox Live, which lets users back-up their saved games to the cloud and access it on a different Xbox 360. Surely it is just a matter of time before Microsoft launches an OnLive-style cloud streaming service?
“For full feature games? I think we are a while off,” says Thompson. “We need broadband speeds to become consistent and bigger. But the Government has announced a massive investment in Broadband capacity, so who knows. There will be a point where you will have those sort of facilities.”
The new dashboard also opens new advertising opportunities, and Microsoft believes Xbox Live can be a more effective ad platform than your typical TV channel.
“We are fairly unique as a company in that we cover the phone, the PC and the living room,” says Thompson. “The ad model is changing. Broadcast advertising is getting smaller and personalised digital advertising, based on behaviours and trending, is exponentially growing. And Xbox is the biggest entertainment service in the living room worldwide. There is no one bigger.
“You can imagine over time, as we learn more about what sort of content people like consuming, we can get clever in how we promote that content to individuals.“ ENTERTAINMENT GIANT
Microsoft has a dream. It wants Xbox to become ‘a true entertainment platform.’ And the success of this new dashboard will be defined by what consumers do with it.
“It is all about how frequently people are using the services and what breadth of services they are using,” says Thompson. “It is fair to say when we first started Xbox Live, it was all core gaming services – Halo match-ups and the rest of it. But it has moved on.”
And to ensure new services get used, Microsoft will add some 14 new applications to Xbox Live in the UK (40 globally) between now and Christmas, with LoveFilm, YouTube and 4OD
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In what many gamers will say is a long overdue move, Club Nintendo is to begin offering free games in exchange for Nintendo coins.
Coins are earned when consumers purchase a Nintendo or select third party title for Wii, DS or 3DS. A user can exchange them against Nintendo’s catalogue at any time, though the selection is more often than not crammed with throw away items such as wallpapers or cheap collectibles.
From time to time decent gifts will show up – such as the thoroughly brilliant SNES-style Classic Wii controller – but this is the first time that games have been offered. CVG spotted the news via a splash page on US Club Nintendo site, though it has since been taken down.
The titles being offered included Super Mario Kart on the Wii’s Virtual Console or a 3D version of Xevious for the 3DS. Both were priced at 100 coins.
It’s unknown if the offer will be replicated outside of the US.
The European Club Nintendo store currently allows users to swap coins for Nintendo’s digital currency.
Official Nintendo Magazine marked five years of Wii yesterday with a list of the top ten Wii games of all time.
The list - which was voted for by ONM readers - featured a surprise winner as Super Smash Bros. Brawl beat Legend of Zelda: Skyward Sword to No.1.
Wii was released in the UK on December 8, 2006 and one launch game made the list - Legend of Zelda: Twilight Princess.Elsewhere, both Super Mario Galaxy games made it into the top ten as did Okami, Xenoblade Chronicles and Monster Hunter Tri.
Yet there was no place for Metroid Prime 3 or Resident Evil 4: Wii Edition.
You can read the full list of the best Wii games of all time over on ONM.
Networking-savvy gamers have figured out a way to disable the adverts in the latest Xbox 360 Dashboard overhaul.
360 users seem quite fond of the new-look Dashboard, but one major gripe on the forums points to the prominence given to adverts, and in particular how they take priority over the games and content.
Searching for a solution, the proactive users on Reddit have taken matters into their own hands and blocked 'rad.msn.com', the server Microsoft uses to beam ads to the 360.
The first method involves blocking the domain through your router, which will throw up a 404 if you try and access it from a PC. Alternatively you can use OpenDNS, a free service which can block specific sites.Here's how to do it (using this method will require you to re-download title updates):
Sign up for a free OpenDNS account.
Add a network for your current IP address.
Go to Advanced Settings and next to 'Domain Typos', check the box 'Enable typo correction' if it's not already checked and apply.
Go to Web Content Filtering settings and set the filtering level to 'None', and under 'Manage individual domains', put rad.msn.com and select 'Always block' and then click 'Add domain'. Screenshot.
On your Xbox, go to System Settings -> Network Settings -> (your connection) -> Configure Network -> DNS settings -> Manual, and enter the OpenDNS IP addresses for the primary and secondary DNS servers: 208.67.222.222 and 208.67.220.220.
You may need to clear your hard drive cache before ads disappear entirely: System Settings -> Storage -> Hard Drive -> press Y -> Clear System Cache (note that you'll have to re-download any title updates for any games you play after doing this).
We haven't tried any of this, so we can't guarantee that it works or that it doesn't mess with your online gaming/other network services. Use at your own risk folks.
Shigeru Miyamoto has personally addressed reports suggesting he plans to retire from Nintendo.
His latest comments were made following seemingly misinterpreted statements featured in an interview with Wired earlier this week.The Mario and Zelda creator is said to have told the Wall Street Journal that he is very healthy and isn't planning to retire any time soon.
He said through a translator: "We have to construct the structure so that the organisation... can make it without me.
"I should also admit that it might be better without me; I mean that a different approach and different talent might emerge, though I shouldn't dwell on this because then the article might indeed say 'Mr. Miyamoto is thinking about retiring,' because that is not the case."
Miyamoto also urged consumers to try 3DS now that flagship games Mario Kart 7 and Super Mario 3D Land are out.
"We were often asked, 'What can you do with the 3DS?' and it was difficult for us to explain in words," he said. "Now we have Super Mario 3D Land and all we have to say is, 'Please try it, and you'll see what the 3DS entails.'"
The legendry designer reportedly acknowledged that both Mario games should have been available for the 3DS at launch.
Elder Scrolls V: Skyrim has been named the most played title of 2011 by game-tracking and social network service Raptr. Raptr is the firm behind a game-tracking application that covers more than ten million users across console and PC, although due to data restrictions, its inaugural Most Played Awards don't factor in Wii and PS3 playtime.Skyrim was most played game and most played RPG title, while Call of Duty: Modern Warfare 3 was the most played shooter.
Batman: Arkham City was named most played open-world game, FIFA 12 most played sports game, The Sims Social most played social game, and LA Noire most played new IP.
Raptr CEO Dennis Fong said: "2011 is turning out to be a boon for gamers, and our awards highlight how gamers are investing the most amount of their precious time playing every day."
The Nintendo Channel on Wii has lobbed out a list of upcoming downloadable games arriving on Nintendo's EU digital stores between now and mid-January.
There will, according to the list, be a total of 10 games released on the eShop (3DS), Wii Shop (Wii) and DSi Shop (DSi), including the 3D Classics version of Kid Icarus - which features improved visuals for the NES title.Here's the list: Nintendo eShop 3D Classics: Kid Icarus (Nintendo) 05/01/2012 WiiWare Paint Splash (Knapnok Games) 500 Points 15/12/2011 Football Up (EnjoyUp Games) 22/12/2011 Magic Destiny Astrological Games (Shanblue Interactive) 500 Points 31/12/2011 DSiWare Cake Ninja (Cypronia) 500 Points/€5/£4.50 15/12/2011 Commando Steel Disaster (Cinemax) 800 Points/€8/£7.20 22/12/2011 Flipper 2: Flush the Goldfish (Engine Software) 500 Points/€5/£4.50 29/12/2011 Castle Conqueror Heroes (CIRCLE Entertainment) 29/12/2011 Antipole (Saturine Games) 05/01/2012 Make Up & Style (Cypronia) 500 Points/€5/£4.50 12/01/2012
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