And the news just keeps on comeing in! In a related article to the
EGM PS3 interview they managed to snag an interview with Reggie Fils-Aime Nintendo's Vice president of sales and marketing,
and Reggie had some interesting things to tell us, in this full interview below!
Live Via Wii-Mote
Reggie believes we will love the Wii
Is Reggie Fils-Aime, Nintendo's Execuative Vice-President of Sales and Marketing, worried about launching the Wii? He says no. Why? Because he believes in you-the gamers. Are you going to let him down? Read what Reggie thinks....
EGM: We have to talk about the name: "Wii" Why the change? Was "Revolution" that bad?
Reggie Fils-Aime: Nintendo knows our fans love the "Revolution" name. But the fact is, Revolution as a name is not idea; It's long, and in some cultures, it's hard to pronounce. So we wanted something that was short, to the point, easy to pronounce, and distinctive. That's how "Wii," as a console name, was created.
EGM: But couldn't you have chosen a name that still got your message across, only with fewer connotations to certain bodily substance?
RF: We had a number of different names we were evaluating. But in the end, "Wii" as a console name was, in our belief, the perfect choice. I do think the fans will accept it. And in terms of all the dirty jokes, frankly, we could have come up with a range of other names where that type of stuff would have happened anyhow.
EGM: Did you do any focus testing? Anyone hint "Wii" might not be such a good name for a console?
RF: There was no focus grouping, and quite frankly, focus groups are a little outmoded in terms of how to get good consumer feedback. But we did a range of things in the end, I think that some members of the media are getting more hung up on the name than the consumers or fans are. Believe me, I have walked the [E3 show] floor. And as I walked the floor, whether someone's wearing a Sony PlayStation shirt, a Microsoft shirt, or Nintendo paraphernalia-i'm talking to a lot of fans and asking them the question: How do you feel about the name? And i'm hearing a hell of alot more positives then negatives. I'm hearing acceptance-and support-for the decision we've settled in on. As we more forward, my expectation is we're going to hear more supportas people get comfortable with the name.
EGM: But could you have gotten the same support by choosing a more marketable name?
RF: I can create dozens of what-if scenarios, everything from the name to what I would have done differently to launch the Nintendo DS. The fact is, we have made the decision. We're moving on, and we are seeing alot of acceptance by the consumer. In the end, we feel that "Wii" as a console name is the right choice.
EGM: Did you give yourself a high five when Sony announcedthe price of the PlayStation 3?
RF: When I first heard their announcement, I was suprised. Arguably, you could say, shocked. When I heard the arrogance in their comments to support the price, I was even further shocked. They will do what they will do and we will do what we will do. The fact is, the Wii console will be the most affordable system. [Nintendo President Satoru Iwata] has gone on record that Wii will be priced less than $300, but certainly, I see a huge window of opportunity with our next home console. And we will take full advantage of that opportunity. [shortly after this interview, Nintendo announced the Wii will retail for less than $250-ed]
EGM: That's sure less than Sony's $600 PS3. Do you think you may have missed an opportunity by now announcing your price after hearing what Sony is charging?
RF: In our minds, the first step is the consumer making the decision by asking, "Will this remote feel good in my hand," "What types of games can I play," and "What can I invision Nintendo doing with this?" That's step one. And that's what we wanted to accomplish at this years E3. Step 2 is beginning to appeal to the more rational side, in terms of what 's the pricing and what's the launch date. Step 3 will be truely exciting the consumer by detailing the specific launch titles. We've announced Wii sports as a launch title, and Ubisoft has announced that Red Steel will be a launch title. and when the consumer sees all of that, I have no doubt that the excitement's going to be there for the Wii console.
EGM: Do you foresee the Wii being the No. 1 system this generation?
RF: I can certainly invision that. What gives me that confidence? A number of things. First, the fact that most of the show is dead except for our little corner of E3. And no disrespect to any publishers, No desrespect
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