505 Games launches Yo! Sushi partnership

via Games Industry


505 Games and restaurant chain Yo! Sushi have announced a partnership to promote DS game Cooking Mama 2.

The publisher will place DS consoles on the restaurant's conveyor belts, allowing diners to sample the game, rolling out the promotion from London to over 30 outlets over the coming months.

"The Yo! Sushi brand is colourful, cool, fun and essentially Japanese, which are all values shared with our Tokyo developed Cooking Mama series," commented Ian Howe MD of 505 Games.

"This is going to be an exciting and creative campaign and we’re looking forward to getting some great feedback from family sushi diners across the UK."

Cooking Mama 2 is currently at number 3 in the Chart Track DS charts.