Report: Just 6% of US mobile gamers provide 51% of revenue

EEDAR study also says core gamers shouldn't be target demographic
EEDAR


Just six per cent of North American mobile gamers are contributing 51 per cent of the platform's revenues in the territory, says a report from analytics firm EEDAR.
The new study, available to download for free here, has re-emphasised the incredible importance of the so-called whales, which it defines as players spending at least $10 a month. Those heavy spenders, it estimates, are contributing around $293.70 a year each - totalling a phenomenal $2.35 billion. They're also more likely to be male, older than the average player and using both a smartphone and a tablet. 71 per cent of North America's mobile whales are male, EEDAR believes.
Curiously, despite every other category of player increasing the time they spent playing mobile games year-on-year, the whale finds him or herself playing less in 2014 than they did in 2013, enjoying a still-significant 9.9 hours a week rather than last year's 11.8. That's still a lot more than moderate ($1-$9.99 per month) players, who average 6 hours a week, or non-payers, who still play 4 hours of mobile games a week.

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