PS4 and PS3 Spotify app going live today; PlayStation exclusivity confirmed

PlayStation Music, a co-venture between Sony and Spotify, will arrive on PS4 and PS3 today.
The collaboration was announced earlier this year. Users won’t need a PlayStation Plus subscription or even a Spotify account to access the service. While it will be free to use, however, paying for premium membership will remove the ads and increase the stream quality.
The app itself seems as feature rich as Spotify’s desktop client, although it has had a makeover to be more visually led. It’s also specifically designed to allow for the background streaming of tracks. This even works in-game, where users are free to listen of music of their choice while still having the in-game dialogue and ambient sounds played as normal.
Smartphone control is also available via Spotify Connect.
In addition, SCEE’s UK marketing director Murray Pannell has confirmed to Eurogamer that PlayStation will enjoy a period of “gaming exclusivity” on all Spotify apps.
When asked how long the exclusivity would last, he replied: "That's to be decided exactly but certainly for the foreseeable. It's going to be really good for us."

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