Price war erupts in PS4 vs Xbox One battle

Xbox One and PS4 are retailing for well below £300, as the price war between the consoles continues.
Xbox announced last week that UK retailers would be lowering the cost of its console to £299.99 but some stores have gone even lower - GameStop is selling the system for under £280. Last week, the average selling price of Xbox One was the lowest it has ever been.
PS4 offers have included bundles with The Order and Bloodborne at retailers such as Argos, GAME and GameStop. The latter is running a temporary promotion that includes a PS4 and Bloodborne for under £290.
The price war appears to be working, with over 350,000 PS4 and Xbox One consoles sold in the UK so far this year.
Data courtesy of UK retailers quoting GfK Chart-Track figures.
TOP DEALS
Xbox One Solus:
£279.97 at GameStop UK
Xbox One + FIFA 15 + Forza Horizon 2:
£299.86 at Amazon
Xbox One + Ori And The Blind Forest:
£299.99 at GAME
PS4 (Solus):
£289.99 at Simply Games
PS4 + Bloodborne:
£288.97 at GameStop UK
PS4 + Bloodborne + The Order: 1886 + Destiny:
£369.99 at GAME