Impoverished 'Star Wars' company to hold merchandise telethon

http://o.aolcdn.com/dims-shared/dims...4f06e9f8c6.jpgThings are clearly tough over at Disney headquarters. Having only grossed $2 billion from Avengers: Age of Ultron and Inside Out, the company needs your help to stay afloat. It has something called Star Wars: Episode VII - The Force Awakens coming out this December, and to help raise funds it's planning an 18-hour marketing marathon to push products related to the little-known movie. This September 3rd, the company will unveil merchandise in "the world's first-ever global live toy unboxing event," which will apparently play out like a "New Year's Eve style celebration" across 12 countries.

http://www.engadget.com/2015/08/26/s...dise-marathon/