PS4 price cut confirmed, kicks in today

Sony has confirmed that £50 is being lopped off the price of PS4 in the UK today.
The machine’s new RRP is £299.99, as per the rumours earlier this week and in line with the discounted price of the Uncharted Collection bundle that Sony told MCV at the time was a “promotional price that will be available for a limited time”.
The price cut applies to the whole of Europe, where the RRP has now been reduced to €349.99. There are also new prices for Australia ($479.95), New Zealand ($569.95) and the United Arab Emirates (AED1399).
Said Sony today: “Since the launch of PS4 our aim has always been to provide players with the best gaming experiences at the best value, and we’ve been thrilled with the amount of players who have joined our world.
“We have some fantastic bundle offers for the holiday season. From limited edition consoles to some of the best games of the year – there’s something for everyone.”
http://www.mcvuk.com/news/read/ps4-p...-today/0157704