Microsoft sees Xbox One controller sales spike in 2015

Microsoft’s first-party controller revenue has shot up by two-thirds during 2015, according to GfK Chart-Track.
The news follows the release of the premium Xbox One Elite Controller, which launched in late October for £120 and quickly sold out across the US and UK. Microsoft has said stock will remain in short supply until next month.
GfK Chart-Track says Xbox One controller revenue has risen 65.5 per cent year-to-date. Sony has also enjoyed a sales upturn, with DualShock 4 revenue up 23.2 per cent.
Up until June 2015, the DualShock 4’s average selling price was £9.82 higher than Microsoft’s pad. But that has now changed.
“The recent launch of the new Xbox One Elite Controller sees Microsoft turn the tables to become the more expensive first-party controller,” said Chart-Track’s Chris Poole.

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