Sega on the Platinum Games deal
Filed under: News, Interviews
We hope Sega made a good decision when they decided to publish Platinum Games' works. Both Sega and Platinum (or Clover, really) are companies who make great games, but have had serious problems recently. We would like to see two of our favorite game companies succeed together.
Gamespot spoke to Sega of America president Simon Jeffery and VP of marketing Sean Ratcliffe about the deal and what drew Sega to Platinum. Jeffery believes that Capcom's Japan-focused marketing and organization contributed to the Western failure of Clover's products, and that because Sega runs a very Western-oriented organization outside of Japan, Sega can more effectively market Platinum's games.
A few interesting details about the deal came up, as well. This publishing agreement isn't just game-by-game -- Sega is Platinum's exclusive publisher for some unspecified period. Sega also holds the IP rights for the new games.
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