Treyarch bosses explain decision to drop single-player campaign from Black Ops 4

Studio bosses at Treyarch have shed some light on the decision to forgo a traditional single-player campaign in Call of Duty: Black Ops 4.
Speaking during an interview with Gamespot, David Vonderhaar and Dan Bunting touched on the ways in which Black Ops 4 evolved since prototyping, and how Treyarch has "built a culture of adaption" internally.
Bunting said the decision not include a traditional campaign was more a case of adapting to succeed than it was anything else.
"The most important aspect of game development is being able to adapt," he said.
If you can't look at something that you're doing honestly and say, 'This thing isn't good enough' or 'This isn't what we want,' and 'We need to make a change.'
"If you can't do that yourself, then you're not adapting. You're not going to evolve in a way that's going to constantly deliver exciting experiences for your fans."
According Vonderhaar, it wasn't a case of the campaign getting cut, but rather never really having one to begin with.
From the outset, Black Ops 4 was intended as being a social experience, Bunting explained.

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