Playgroundz: Women dominate mobile gaming and spending, are scarce on YouTube

Though the presence of women in gaming at the same level as men remains an unshakeable fact, women are still trailing considerably in public-facing spaces such as YouTube, Twitch, and on esports teams, according to a report from data analytics and research platform Playgroundz.
In its Leisure Economy Research Study, Playgroundz (in tandem with video game database API, the Internet Game Data Base, and the NPD Group) notes a number of trends in gamer, esports, and influencer demographics. To start, the study found that while women still make up about half of the industry (and are predicted to surpass the number of men as gamers by 2020), only 30% of gamers on YouTube, 22% of esports team members, and 19.5% of gamers on Twitch were women.
Women make up even more of the mobile industry, with over 75% of women gamers playing on mobile phones and 60% playing on tablets. Overall, 68% of mobile gaming revenue comes from women.
By age, Playgroundz reports that both younger and older age groups are gaming more. Since 2016, hours per week gaming for those ages 15-19 has increased by 33%, and adults age 55+ have increased their gaming by 16%.

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