Microsoft CEO states "Netflix for games" ambitions

Microsoft CEO Satya Nadella has positioned Microsoft at the forefront of an industry-wide push to create a "Netflix for games."
Speaking to the press at Microsoft's headquarters, Nadella explicitly stated that the company's ambition with Project xCloud is to create a platform equivalent to the tv and film streaming service in terms of reach and popularity.
"We describe it as, shorthand, 'Netflix for games,'" Nadella said, as quoted by Business Insider, adding, "We have as much a shot to build a subscription service as anybody else."
In additional comments, Nadella indicated that, due to various aspects of its Xbox business, Microsoft has key advantages over other companies with similar ambitions.

https://www.gamesindustry.biz/articl...ames-ambitions