Did EA beat Nintendo at its own game?

The games industry moves pretty fast, and there's a tendency for all involved to look constantly to what's next without so much worrying about what came before. That said, even an industry so entrenched in the now can learn from its past. So to refresh our collective memory and perhaps offer some perspective on our field's history, GamesIndustry.biz runs this monthly feature highlighting happenings in gaming from exactly a decade ago.
It's been fascinating for me to follow John Riccitiello's stint as CEO of Electronic Arts in this column. As a vocal executive overseeing one of the largest game publishers at the beginning of a seismic shift in the industry, there have been plenty of comments, strategies, and predictions for me to look back on and reassess a decade down the road.
Sometimes, Riccitiello winds up painted as a well-intentioned executive who regularly achieved a quality bar the company has failed to match in the years since his departure. Other times he's a ruthless serial killer of games, with dozens of bodies to his name. (He would likely tell you these things are not coincidental.) And someday soon, we'll have the chance to talk about Riccitiello overseeing the company's successful turn towards games-as-a-service.
But regardless of whether Riccitiello's various sound bites come off as wise, absurd, prophetic, or profit-obsessed, more often than not they've been deserving of a closer look.

https://www.gamesindustry.biz/articl...t-its-own-game