Manchester United sues Sega over Football Manager trademark use

Manchester United is suing Sega and developer Sports Interactive over the use of the club's name and logo in Football Manager, accusing the companies of trademark infringement.
As reported by The Guardian, the English football club attests that Sega and Sports Interactive are infringing trademark by using a "simplified" version of its official crest in the game, which "deprives the registered proprietor of its right to have the club crest licensed."
It accuses the club of trying to "prevent legitimate competition in the video games field by preventing parties not licensed by the claimant from using the name of the Manchester United football team within such games."
In a preliminary remote hearing, Manchester United argued that the money made from licensing was "very significant," and that using an incorrect version of the logo next to the club's name was considered wrongful use.
Additionally, Malynicz requested that the claim be amended to include allegations against Sega and Sports Interactive regarding mods to the game that allow players to create and incorporate customized logos, including replica Manchester United logos, into the game -- a practice the publisher and developer encouraged.

https://www.gamesindustry.biz/articl...k-infringement