Phil Spencer: "Our motivation is not to turn everybody into a subscriber"

During an episode of the Dropped Frames podcast, released yesterday, Xbox head Phil Spencer discussed Game Pass' business model and how developers perceive the subscription service.
He highlighted that some developers do have concerns about Game Pass and Xbox's long term goals, which led him to reiterate the platform holder's commitment to retail. This echoes Microsoft's recent announcement that it will share digital revenues with retailer GameStop on every Xbox it sells.
"I have conversations with a lot of these developers about what are our real long term goals. We get questions about: hey is this some kind of way [to] secure a bunch of players and then rack the price up to a new level? And I say: there's no plan for us to do anything like that. We like the value that Game Pass is today and from a business model it's completely sustainable the way it is. And I mean that."
Some of the questions developers have been asking him revolve around the value of titles on Game Pass in the long run, Spencer said, and whether or not that value diminishes if people aren't paying for a game.
"It's not like I've got a crystal ball and I can tell somebody what GamePass is going to look like in five years. What I can say is that our motivation is not to turn everybody into a subscriber. We think it's an option for people. We're not pulling our games out of retail. In fact, we've expanded. We put them on Steam. We have some games in the [Epic Games Store]. We are out there to give more options to go buy our games. We obviously support free-to-play games, which don't have a big role today in Game Pass."

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