Bungie's E3 announcement Canceled by publisher

You may have been following the the teasers Bungie have been droping over the last few months featuring the mysterious "Superintendent". Well things seemed to be building up to a climate on Bungie website, with a splash page counting down to E3. But its seems at the last moment Bungie's publisher (Microsoft) has decided not to reveal Bungie's latest project. This message has been posted on the Bungie splash page:

From: Harold Ryan
Sent: Tuesday, July 15, 2008 7PM
Subject: E3 Announce

Over the last several months, we've been building toward a reveal of something exciting that Bungie is working on. We were looking forward to sharing that with out fan community during the week of E3. However, those plans were just changed by our publisher.

We realize that many of our fans are disappointed by this turn of events; members of the Bungie team share that disappointment.

When the right time comes, we look forward to sharing this exciting announcement with you. Until then, we appreciate your continued support and patience.

Harold Ryan
President
Bungie LLC

Is this part of the hype? Seem not. Bungie community lead Luke Smith has confirmed the postponement is legitimate.

When members of the NeoGAF forum assumed it was a joke Smith responded with:

"Nope.
Not our style. We already are deeply disappointed with how things unfolded to this point without getting our fans to the intended payoff."

There are a ton of threads on Bungies forums that has some pretty decent proof to show this is just a part of the announcement.