Why MS dropped Bungie's E3 Announcement

From LA times

Turns out that Bungie's latest Halo project was originally part of the program for Microsoft's press conference on Monday, but it was taken out of the lineup at the last minute. Don Mattrick, senior vice president of Microsoft's Xbox games business, said the company decided to pull Halo ...

... to help trim its E3 presentation to under 90 minutes, from 2 1/2 hours, to accommodate attention-challenged reporters. "We had an embarrassment of riches," Mattrick said. "We felt we could do this game more justice with a more dedicated event."

So its seemed that with Microsoft's new focus on casual gamers, and the FFXIII announcement, Bungie's new secret (Halo) project did not make the cut......... (sorry I just lost my attention there)