EA Sports' Moore tackling the 'challenge' of Wii Sports

"The challenge we face is that that consumer gets 'Wii Sports' right out of the box and that's a sports experience that's good enough for a lot of people," EA Sports president Peter Moore told MTV Multiplayer. "That is a challenge for us at times."

That's the explanation for the notable disparity in sales between EA Sports titles aimed at the casual-friendly Wii, and those released on other systems. While selling over two million copies on PS2, Xbox 360 and PS3 combined last August, Madden NFL 08 managed around 100,000 copies on the Wii. Moore seems pleased with the success among the hardcore and sees indications of a "very strong multi-console ownership," but admits that there is work yet to be done. "We're going to keep pounding away," he said. "We know what we were doing wrong."

Well, that's easy then. Stop doing that. You can hire us at your earliest convenience, Mr. Moore.

http://www.joystiq.com/2008/11/24/ea...of-wii-sports/