Internet Speed Rules Now In Force

via Gizmodo UK


The latest Code Of Practice initiative from market regulator Ofcom won't make your broadband faster but it will allow you to get a clearer picture of the 'actual' speeds on offer from different suppliers.

In effect, broadband suppliers are obligated to provide consumers with a clearer picture of the broadband speeds they can expect to achieve in real life, as opposed to the flashy advertisements with the really small fine print down the bottom. As recent research from the Office of National Statistics (ONS) showed, UK broadband is less than advertised.

According to Ofcom, ISPS representing 95% of all UK broadband customers have signed up to the voluntary code which comes into practice today. Ofcom will be monitoring the ISPs for the next 6 months.

Under the code, ISPs are required to:

• Provide consumers at the point of sale with an accurate estimate of the maximum speed that their line can support.
  
• Explain clearly and simply how technical factors may slow down speeds and giving help and advice to consumers to improve the situation at home.
  
• Offer an alternative package (if there is one) without any penalties, if the actual speed is a lot lower than the original estimate.
  
• Explain fair usage policies clearly and alert consumers when they have been breached.

According to Ofcom's research, around a quarter of people said that they did not receive the speed they expected when they signed up for a broadband service. To many regular Gizmodo UK readers, that's no surprise.

Let us know if you see any difference.