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Assembler points out this video in which Sega used chimps to market the Saturn. Judging by the games, this was very early days for the machine. Note that the primate on the left is named "Seagal" (Segaalu) and the one on the right is named "Anthony" (Ansonii), thus Sega vs Sony. Pretty lame campaign, but I like monkeys, and it's kind of interesting to see how they marketed their 3D like it was the business.
