Microsoft Gets Its Own Version of the Apple Store

New York Times is reporting that Microsoft will attempt to reinvigorate the "PC-buying experience" by opening up a series of stores housing a slew of products from the software giant. Items that will be available include PCs loaded with Microsoft software, Xbox 360s and Zunes (if they stay around long enough).

David Porter, who worked for Wal-Mart for 25 years and was head of distribution for DreamWorks for the past two, has been tapped to head up the project. His work starts next week as he'll need to set the timing, design and locations for the stores. No news was released as to when we can expect to see the first of Microsoft's stores to open.

While there's no denying the obvious Apple inspiration for the new stores, the timing is a bit more puzzling. With the recent closure of Circuity City and layoffs at a myriad of other nationwide retailers – not to mention the general downturn of retail sales thanks to the economy – the move will no doubt confuse some.

http://uk.pc.ign.com/articles/954/954162p1.html