Sony Ponders Suing Over UK Early Death Ad

The UK's Change4Life campaign, which links playing video games with obesity, diabetes, heart disease, and cancer, could draw legal fire from Sony for using a PlayStation-like controller in their print ad.

The magazine ad in question features a young boy obviously not enjoying himself while holding a dual analog wireless controller, similar to that used with the PlayStation 3 and its predecessor. The print warns that even healthy-looking inactive children risk cancer, diabetes, and heart disease once the reach adulthood. UK industry website MCV indicates that Sony Computer Entertainment Europe is currently considering legal action against the ad creators.


A source close to Sony revealed to MCV that the agency behind the ad, The Gate, had not contacted the platform holder to ask about using a controller that bears a close likeness to PlayStation's pad.

http://kotaku.com/5166914/sony-ponde...early-death-ad