No official DSi launch event in the UK

via Joystiq


In the US, Nintendo fans can celebrate the DSi's launch at the Universal CityWalk GameStop in Los Angeles. In Australia, early adopters can go to a launch party at the "Nintendo Experience" on Melbourne's Swanston St. Melbourne. Nintendo just announced that there will be no such event in the UK to celebrate the April 3 launch of the DSi.

A Nintendo spokesperson told Eurogamer that no such event is planned "because the handheld is an evolution of the hardware - and not a replacement," in a baffling instance of Nintendo downplaying its own product. Why not just tell people, "Hey, it's just another DS, don't worry about buying one, guys!"

According to the Nintendo spokesperson, even though there's no "official" shindig, you'll still be able to pick up a system at one of the 200 GameStations, 55 GAME stores and "select HMV outlets" that mistakenly think the DSi is a big product.