XCM Cross Fire Converter with PS3 controller on Xbox 360 in action

The XCM Cross Fire adapter lets you connect your PS3™ controller to your Xbox 360™ console. With built in rapid fire / turbo,and tilt functions, this adapter is the ultimate in Xbox 360™ accessories. This adapter is also compatible with the Xbox 360™ and Original Xbox™ wired controllers for added Rapid Fire / Turbo functionality.

Function and features:

• Use your Playstation 3™ controller on your Xbox 360™ console.
• Enables Rapid Fire / Turbo on Wired Xbox 360™ and Original Xbox™ controllers when connected to your Xbox 360™ console.
• Supports 2 stick analog tilt functionality of the PS3™ controller on the Xbox 360™.
• User controller Rapid Fire / Turbo firing rates (High Speed, Medium Speed, Off)
  * Must be used in conjunction with a Wired Xbox 360™ controller.

Here is a video of it in action:

You can purchase this from Divineo, Play-Asia, Extreme-Mods and ConsoleSource.

Additional images via comments.

I'm considering getting one, cause tekken is going to come out and I'll need a decent D-pad to play, not like the one the 360 controller has