Gold Buying - Time Saver or Cheating?

Sunday's online version of The Wichita Eagle has a piece on buying gold in a MMOG. The author of the piece examines what's involved, and ponders whether such an action is cheating, or just a shortcut. From the article: "Getting my gold was a snap. The smallest quantity for sale by IGE was 500 pieces for $60, about twice what I wanted to spend. I decided to go for it, however, as I simply could not abide the prospect of skinning even one more level-10 boar. Within 20 minutes, the gold appeared in my WoW character's mailbox." From a Cathode Tan post. What is your opinion: Cheating or Shortcut?