Nintendo takes home four MCV Awards

Nintendo took home four gongs at last night's MCV Industry Excellence Awards, picking up honours for Marketing Team, PR Team, Game Campaign and the Special Recognition award.

EA Sport's Peter Moore also accepted the Grand Prix award, while Sony's LittleBigPlanet was voted New Games Brand and Microsoft's New Xbox Experience labelled Marketing Innovation.

GAME and Play.com picked up the High Street Retailer and Online Retailer awards, respectively, while HMV's Gamerbase was singled out as the Retail Innovation.

The full list of winners follows:

Grand Prix: EA Sports
RAB Special Recognition: Andy Yates, Nintendo
Marketing Team: Nintendo
PR Team: Nintendo
Game Campaign: Nintendo, Wii Fit
New Games Brand: LittleBigPlanet
Marketing Innovation: New Xbox Experience
Games Publisher: Activision Blizzard
Sales Team: Sega
Sales Triumph: Bethesda, Fallout 3
UK Development Team: Rockstar North
Distribution Team: Centersoft
High Street Retailer: Game
Online Retailer: Play.com
Retail Innovation: HMV Gamerbase
Store Managers of the Year: Pearl Robinson, Mike Barnes GAME Oxford St
Star Store: Gamestation, Birmingham

http://www.gamesindustry.biz/article...our-mcv-awards

yea well after making the same games for over 30 years they had better be good at what they do