Google to drop its Android brand?

A lawsuit from Erich Specht, the owner of US firm Android Data Corp, could lead to Google having to re-brand its growing mobile phone OS Android.
Forbes reports that Specht is seeking $94m in damages fro trademark infringement – a claim that Google is strongly denying. Also in the dock are all companies involved in the Open handset Alliance – Toshiba, Motorola, Qualcom, Samsung, Sprint Nextel, China Mobile, Texas Instruments, T-Mobile and Vodafone.
Google’s application for the Android trademark was filed in October 2007 just days before it publicly revealed its mobile OS, but the application was subsequently rejected. Google appealed on the grounds that Android Data Corp had been dissolved, and the process is still ongoing.

The court’s final decision will hinge on whether Specht’s company is being harmed by Google’s branding. In the mean time, the threat of all of Google’s Android products being removed from the marketplace remains a possibility.

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