Paying Subscriptions for MMOs with In-Game Ads?

Next Generation is reporting that NC Soft, makers of the beloved City of Heroes, Guild Wars, and other MMOs have announced that they will be incorporating in-game advertising for their MMO Auto Assault, using an ad service from Massive Inc. NC Soft has made no indication that they intend to change their subscription model in light of this new announcement. I wanted to know how other people would feel paying $50US for a game, plus approximately $15/month in subscription fees, and in addition be served with in-game advertising as well? Is this a good trend for subscription-based MMO games of the future? Should gamers pay for the privilege of having to be subjected to in-game advertising on a monthly basis?

honestly that is fine with me. NC soft brings us some of the experiances of thoes pricey mmog's without the monthly fee. I dont care how they do it, but I love that they DO do it.