Sega integrates US, European management teams

News from Games Industry.biz [br][br] Japanese publisher Sega has announced that it is to combine the management of its Western subsidiaries under a single chief executive, with former Sega Europe COO Naoya Tsurumi taking over the role.[br][br]The new structure is designed to encourage closer collaboration between the European and American divisions of the company, and Sega hopes to build its Western market share by integrating the development and acquisition of content across both territories.[br][br]With Tsurumi moving into the CEO position in both Sega of America and Sega Europe, Sega Europe managing director Mike Hayes has been promoted to president and COO, while another Brit, former LucasArts president Simon Jeffrey, takes on the same role in Sega of America.[br][br]"Integrating the management of our US and European organisations will allow Sega's Western regions to aggressively develop and pursue products that appeal to Western consumers," according to Tsurumi.[br][br]"As we prepare Sega for next-generation hardware, this unified organisation will better position Sega for growth in these markets," he concluded.

I'm curious to what that would mean to the console market. besides the obvious, with respect to the current console makers will (gasp!, yeah right!? :P) sega make another attempt to enter the console market and not fall flat on their face. will they for ONCE listen to the GAMERS and not the FANBOYS? and if they don't then at least put out some more games for the DC and maybe make some remixes of some saturn and sega/mega cd games for the current and next-gen consoles? preferably the illigitimate child of Sega and Microsoft - the Xbox and not the Sony PoorSystem2. (editor's note: I am a confessed Sony hater and what? :P )

well sega won't be releaseing any new hardware any time some, it cost them millions to convert from a hardware company to a software only one....it would no make any bussiness scence at the mo.

i was reading in edge about software sales of 2004. SOE did very well with sonic heroes (7 biggest selling game of the year) and football manager (SOE fastest sellin game ever). over all i think they were either the 4 or 5 biggest (sales) publisher in europe this year, as edge put it " best of the rest" :)