Coca-Cola in iPhone ad push

A new version of Baseball Superstars 2009 for the iPhone and iPod Touch will include in-game Coke-branded stadium advertisements.
South Korea-based publisher Gamevil agreed the deal with The Coca-Cola Company earlier this year for its local market, where cans of the drink will promote its games.
Gamevil says the deal for iPhone is the first step towards extending the relationship globally - the Baseball Supertars franchise has sold a cumulative nine million units to date.

Young Soo Choi, Senior Manager of New Business and Alliances at Gamevil, said: "The relationship with Coca-Cola has been phenomenal. We are extremely pleased with the strategic relationship in Korea so far, and wanted to further expand it worldwide.
"The in-game advertisement on Baseball Superstars 2009 is just a small beginning of the collaboration between the two parties.”

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