Mobile Roadie hits iPhone with The Crystal Method

Content publishing tool being used by band to promote its new album.

The Crystal Method has released an iPhone application that offers content from the band and its new album Divided By Night.

The free app, built using Fluidesign's Mobile Roadie platform, enables fans to purchase the album's first single, Drown in the Now, album graphics, buy upcoming show tickets, and interact with both other fans and the band.

Physical and digital distribution, as well as digital marketing of the album, will be handled by INgrooves.

Robb McDaniels at INgrooves said: "The iPhone app is a great way for Crystal Method fans to connect directly with the band and gain fast, easy access to their exclusive content. This is an example of how to reduce the friction between fan and artist and facilitate a more intimate relationship."

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