Nintendo Fans Duke it Out in a Punch-Out!! Boxing Challenge in NYC

Nintendo celebrates the return of one of its most popular video game series by hosting a Punch-Out!! Challenge at the Nintendo World store in Rockefeller Plaza on May 16 from 1 to 4 p.m. Friends and family members of contestants will gather ringside to support them on their quest to secure the World Video Boxing Association (WVBA) title. Thirty-two participants will face off two at a time in a single-game elimination competition. Instead of strapping on boxing gloves, players will use the motion-sensing Wii Remote and Nunchuk controllers to simulate throwing punches. The winner walks away with a customized WVBA trophy and bragging rights as the Punch-Out!! champion. The winner also will receive a free copy of the new Punch-Out!! game for the Wii console, a Little Mac training sweatshirt and other prizes.

Fans in attendance will enjoy Nintendo premium giveaways, DJ entertainment and a chance to purchase the game before it launches on May 18. Fans also have the opportunity to play the new game on kiosks, or take a trip down memory lane by playing previous Punch-Out!! games using the Virtual Console service for Wii.

WHO:
Adults, teens, kids ages 10 and up, video game enthusiasts and loyal fans of the classic Punch-Out!! games.

WHEN:
Saturday, May 16, 2009
1-4 p.m.

WHERE:
Nintendo World Store
10 Rockefeller Plaza
New York, NY 10020

www.NintendoWorldStore.com

VISUALS:
-Enthusiastic fans and competitors duking it out in an effort to bring home the WVBA championship trophy.
-Eager consumers gathering to receive Nintendo premiums and play the much-anticipated Wii version of the beloved boxing series.
-Consumer purchasing first Punch-Out!! for Wii during a special pre-sale opportunity.
-Event photography and Punch-Out!! game-play b-roll will be available.