Ubisoft launching fitness camera for Wii

With Microsoft's Project Natal due in 2010, gamers watching last night's Microsoft E3 press conference would be forgiven for thinking they had a long wait before they get their hands on new game-camera technology.
However, Ubisoft has just revealed that it is releasing its own camera accesory for the Wii, which is to be used in conjunction with the publisher's new fitness game, Your Shape. The device should be available later this year, well ahead of Project Natal.
While the news is likely to attract a great deal of interest thanks to the camera add-on, with so many Wii fitness games already destined for the Wii, Ubisoft's title may struggle to stand out at retail.
Ubisoft's vice president of sales and marketing Tony Key obviously feels different, and said the game and hardware represented "a new era in fitness gaming".
"There's lots more innovation to be hand in this young genre," he said, pointing to the fact that that Wii Fit, and Ubisoft's own My Fitness Coach have spearheaded growth in the category.
Designed to support new fitness game Your Shape, the camera helps create a fitness game that requires no other peripherals except for other exercise equipment.

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