'Media Go' to replace PSP Media Manager PC app

Sony is planning to launch a replacement for the PSP Media Manager software -- used for accessing the PlayStation Store and transferring movies, music and games from PC to PSP -- called Media Go. Sony Computer Entertainment prez Kaz Hirai has stated that the software will "makes content transfer of pictures and movies [to PSP] that much easier." Media Go is expected to launch alongside PSP Go in early October.

http://www.joystiq.com/2009/06/02/me...anager-pc-app/

Because it's difficult to connect a usb cable and transfer files to the appropriate directory?