Playrix Announces Multi-Platform Strategy

Playrix Entertainment, a top-tier developer of such worldwide popular titles as Fishdom H2O: Hidden Odyssey, Call of Atlantis, 4 Elements, Fishdom, etc., announced commitment to expand its products onto the various platforms in order to deliver the unique Playrix experience to the widest possible audience. The company will initially target the iPhone, Nintendo DS and Wii further exploring the vibrant console market.

"We continue to look into the opportunity of bringing our games to the wide array of gaming platforms," said Igor Bukhman, Playrix's COO and co-founder. "We rolled out the iPhone adaptation of our flagship title The Rise of Atlantis™ via our publisher partner in late May. Now we are gearing up towards the release of 4 Elements for the iPhone via our partners later this month. Moreover, we are scaling up our efforts to expand our products onto the iPhone internally. At the same time we have plans to port our games to the Nintendo DS having signed a number of agreements. Around the World in 80 Days for the DS is due out in mid-July with Fishdom next in line. We realize that having a multi-platform strategy drives business growth and gives a chance to deliver the Playrix fun far beyond the PC audience. That's why we are open to all possible distribution opportunities."

In January 2009 Playrix launched its hit titles for the Apple Macintosh line of personal computers announcing spectacular results of the products ported. The latest hit game Fishdom H2O: Hidden Odyssey is to see its Mac release later in June 2009.