UK users 'open' to mobile ads

70 per cent of UK consumers would entertain it, if the terms were right, says study.
The finding was released at the Camerjam conference in association with EverySingleOfOneUs, which held its inaugural Mobile Campaign of the Year award at the event. AKQA and Nike won the top award for the PhotoiD campaign. Jonathan MacDonald, CEO of EverySingleOneOfUs, said: "Akqa won the award due to their close attention to user experience, in terms of a highly relevant and transparent offering that was easy to interact with, whilst showing a clear incentive of value."


The conference also quoted figures from an IAB-backed study that said the mobile ad market is worth nerarly £30m in the UK.

Not bad, but still a mere 0.16 per cent of the total ad market.

http://www.mobile-ent.biz/news/33530...sing-worth-30m