500 EURO PS3 REPORTS "INCORRECT"

Yesterday, the internet was alive with reports that Sony Europe vice president George Fornay had revealed its next-gen console, the PlayStation 3, was set to retail in the territory for around 500 euros, or 350 GBP, on a French radio show. Now though, the company has spoken out, claiming that "at no time did he suggest or indicate a specific price point or price range for PS3, and any reports that he did so are incorrect".
Speaking to website GamesIndustry.biz, SCEE corporate communications director Nick Sharples explained that the notion the PS3 was set to hit shelves as a price point between 499 and 599 euros was based on "a mistranslation or misunderstanding of the [radio] discussion, which was actually focused on the relative value of PS3 as a Bluray Disc player."

Apparently, Fornay's comments merely illustrated that, at a hypothetical price point of 500 euros, "PS3 would be expensive when one looked at the current price of a video games machine, at far below 500 Euros, but extremely good value when looking at the BD and HD technology inside".
So, we're still no closer to discovering that magic PS3 price point it seems. Ah well, there's always E3 to sort that little lot out, we suppose.