Aloqa launching context-aware Android search app

A new Android application serves up recommendations based on location, preferences and social relationships.
Called Aloqa, it's due to be unveiled tomorrow at the MobileBeat conference in the US. The company says it's aiming to provide a more relevant alternative to mobile search engines.

It provides recommendations of nearby places and events that might be interesting, based on the user's current location but also their history and what their friends are up to.

"Every day all of us miss out on all kinds of opportunities we aren't even aware of such as discovering friends who happen to be close by, or that there are concerts happening locally that we'd like, or sales and bargains all around us," says CEO Sanjeev Agrawal.

"Aloqa solves both the search and discovery issues by utiliising a user's context - their location, time, preferences and relationships - to notify them in real time of friends, places, events and entertainment opportunities around them without delays."


The company will make its beta Android app available from tomorrow on the Android Market store, but plans to launch on other mobile platforms in Autumn this year. Aloqa recently closed $1.5 million of Series-A funding.

More details on how it all works - and how the company is wooing content publishers and advertisers - can be found on its website.

http://www.mobile-ent.biz/news/33744...oid-search-app