UK Xbox 360 sales up 43 percent

Microsoft's Xbox 360 recorded a 43 percent week-on-week sales increase in the UK during the week ended Saturday, August 29, GfK Chart-Track has told Edge.

The rise in weekly sales is largely attributable to the £30 Xbox 360 Elite price cut introduced by Microsoft on August 28, which was timed to coincide with the beginning of a bank holiday weekend.

Microsoft's price cut came into effect four days ahead of the release of Sony's PS3 Slim, which launched today at the new PS3 price point of £249.99.

In addition to cutting the price of the Elite 360, Microsoft also raised the cost of the Xbox 360 Arcade by £30 to £159.99 and announced plans to phase out the Pro model.

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