Houser not convinced by DLC alone

Rockstar co-founder Dan Houser has cast his doubt on the effectiveness of digital distribution at present by revealing his belief that the expansions for Grand Theft Auto IV aren't reaching enough people as downloadable content alone.

That's the reasoning behind releasing both The Lost and the Damned and The Ballad of Gay Tony on a separate disc later this month, despite the first of the two expansions selling in record numbers via Xbox Live.

"I know, as a consumer, I'm more comfortable buying songs, which are almost like playing a jukebox, than I am buying movies as purely digital items," Houser told USA Today. "We all feel that way, so we can surely get more people to experience it if we put it on a disc."

While the original GTA IV release broke all kinds of sales records last year, The Lost and the Damned notched up the highest day one numbers on release in March, and went on to sell 323,000 copies in its first two weeks.

http://www.gamesindustry.biz/article...d-by-dlc-alone