Sony Ericsson advances with App Store rival

Handset maker reveals special incentives for premium partners during global roadshow
Christopher David, head of developer and partner engagement at Sony Ericsson, said he wants to create a partner programme for 'tier one' developers that will include free membership and fast time to market. Among specific pledges is a 'five days to portal' for submitted apps.
Speaking exclusively to ME, David said: "Our mantra is accessibility. We'll keep the barrier low with no submission fee or membership cost. We want to make the platform a one stop shop as far as possible. More specifically, we want to define a hero programme for the very best partners."

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