iPhone Users Most Willing to Cough Up Cash For Content

iPhone users (like myself) may frequently complain about how much they have to pay for the digital content they want, but it seems they’re still willing to pay up for it – much more so than owners of other smartphones, especially when it comes to television, film, and general entertainment content.

According to the annual Olswang Convergence Survey conducted by market research firm YouGov, the 1,013 adults and 536 13-17 year-olds surveyed in the UK exhibited a striking propensity toward a broad range of services on their iPhone, particularly on-demand television. Most interestingly, iPhone users also demonstrated a greater willingness to use micropayments and premium subscriptions to pay for access to their preferred content.

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